
3大價值 兼顧程式與商管能力
如果有三週,你會怎麼利用
程式語言與國際視野
與來自世界的頂尖學生共同學習程式語言、交流文化,進而培養文化覺察與換位思考的能力,並鍛鍊出多元觀點出發的國際視野。
矽谷創新思維
以矽谷最著名的設計思考出發,搭配專案式學習 (PBL)。學員從使用者需求性、科技可行性,以及商業永續性等視角切入探索問題,並發想與實踐創新的解決方法。從零到一驅動創新!
1對1柏克萊學長姐輔導
在每個參訪地點,皆有精心設計的學習活動,並由柏克萊校友帶領討論,深度學習創新的驅動力。同時,由柏克萊資深校友輔導設計思考專案,手把手引導,將構想實踐來解決問題。
課程與參訪
BPCS 串連柏克萊學界、矽谷業界的學習資源,讓學員站在巨人的肩膀上。不僅在課程中發揮創意,更解決真實世界中難題,成為把想法化為實質影響力的創新人才。
創業教材柏克萊BPCS方法論
怎麼讓學生在矽谷建立商業模式?
- 同理訪問 (Emphasize)
- 定義問題(Define)
- 形塑創意(Ideate)
- 製作原型(Prototype)
- 測試階段(Test)
觀察使用者的真實需求,不只在人身上,更包含背後文化跟社會的連帶關係。用同理心去觀察、接觸並理解使用者,不亂套用習慣的假設、理論,讓設計從設計師手上釋放出來交給每個人,懂的跟使用者和其他相關領域的專業人士合作,一步步挖掘使用者口頭上沒說出的真實需求。
定義問題的最後一步,也是邁向第三階段創意發想的第一步:要先學會問對問題。IDEO常常用HMW(how-might-we)的提問方式,來幫助自己發想創意方案!像是這樣:「我們要怎麼幫助年輕世代在眾多品牌的高科技牛仔布料裡,快速挑到最吸引人、最中意的?」
到了這裡終於需要開始發想創意策略了,藉由剛剛的problem statement來想各種解決方案。在發想創意的過程裡,其實也有很多方法幫助團隊一起腦力激盪,BPCS柏克萊講師群以著作:「IDEO 的7個腦力激盪原則」帶領創新。
把想法快速表達出來的實驗階段,嘗試識別出可能的最佳解決方案。製作原型同時也是一種學習過程喔,在原型被拿出來檢視時,都有可能基於使用者體驗被修改或視為全盤不可用。它迭代得越快,想法也就發展的越快,透過「學習」你能更了解真實使用者跟產品互動的當下,他們的行為跟想法感覺。
到了最後一個階段不代表結束,也許意味者下一個循環!測試期間你都很有可能從使用者身上發現新問題,就必須再回到階段二甚至一去重新定義。
不過,以上五個階段通常不會是step-by-step的線性流程,可能會同時進行。假如測試階段發現新問題,設計師常常會回去一邊搜集資訊一邊修正原型,或者分派成員同時進行不同階段的設計思考。
我們如何讓台灣學生 被頂尖大學看到
看看歷屆學生帶走了什麼?
「在設計思考創新專案中,我培養出主動解決問題的思維與態度。即使眼前的難題複雜,我不會因此卡住;而是能拆解問題,並以最小可行的方式測試解決方案的可行性。」

「密集的課程與專案一開始讓人感覺壓力很大,但回頭看自己的學習與成長,覺得一切的努力都值得了!特別在專案過程中與小組成員培養出的革命情感,是這趟學習之旅最珍貴的地方。」

「在柏克萊的每一天都在突破自己的舒適圈!在適應新環境、學習獨立生活、在緊湊的課程中做好時間管理,每一項都是過去不曾有過的挑戰。在三週的學程後覺得自己更佳成熟,也更嚮往大學生活。」

「有別於傳統的填鴨教育,在柏克萊我學習面對沒有標準答案的問題。在專案進行的過程中,培養獨立思考與問題解決的能力。這樣的學習不僅更有趣,也讓我更有信心面對未來的挑戰!」

課程設計與授課團隊 Our Faculty
來自加州大學柏克萊的教授、講師群以及業界企業校友

Chris Carlisle
B.A., Administrative Manager
Chris was born and raised in northern New York state. Chris earned his B.A. degree from Wesleyan University. Chris was P.A at the UC Berkeley Extension English Language Program (ELP) for eight years. During that time, he traveled to Japan, Korea, Taiwan, Thailand, Egypt, Tunisia, France, Spain, Germany, and Italy. In addition to travel, he likes to play most sports and his interests include politics and metaphysics.

Bonu Ghosh
B.A. in Cultural Anthropology from the University of California, Berkeley
Bonu Ghosh teaches, as well as helping in course coordination, teacher supervision/training, and oversight of UC Berkeley campus courses. Fluent in Spanish, French, and Bengali, Bonu has lived in Spain and France. She received her B.A. in Cultural Anthropology from UC Berkeley and her M.A. in TESL/TEFL from San Francisco State University. She has been an instructor and teacher trainer since 1990.
Bonu was a full-time instructor for the former English Language Program, a UC Berkeley department which closed in 2004. Her course (America 101) was featured on National Public Radio. She works at the English Studies Institute in Berkeley, where her main focus is on marketing and communication with overseas representatives and clients.

Mimi Ritzema
M.A., Academic Director
Born in Grand Rapids, Michigan, Mimi received a B.A. in Linguistics from the University of Michigan and an M.A. in language studies and certificates in teaching of composition and adult education from San Francisco State University. She has taught at EFL for over 12 years. She was the Academic Director at the English Language Program for over 15 years. She has lived as an exchange student in Rio de Janeiro, Brazil, has taught English in Ecuador, Nepal, and Japan, and participated in linguistic research in India and Mexico. Her hobbies include skiing, sailing, backpacking, ceramic sculpture and jewelry design.

Alvaro Pereira
Doctor of the Science of Law, University of California, Berkeley
Alvaro's academic background is in international law, economic development, business associations, and bankruptcy. He focused his practice on corporate litigation and foreign investments.
Current projects include a comparative study of the law of corporations in the Pacific Alliance member States, exploring their aptitude to positively impact economic growth and sustainability; and a critical analysis of enforcement mechanisms for contractual and legal corporate obligations.
Interests: Comparative corporate law, law and economics, innovation, sustainability, finance. Alvaro had 3 best teaching awards for his MBA Lectures at UCLITE college program.
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我們是誰 柏克萊清華校友會BTHAA
BPCS課程由柏克萊教授、講師、校友業師以及學生設計規劃,柏克萊清華校友會連結青年與傑出校友、企業家以及加州大學各學院。為了達成讓高等教育成為觸手可及的平民時尚,每年柏克萊清華校友會皆會贊助申請人飛往柏克萊大學接受證書學程教育以及矽谷企業訪問,旨在讓更多年輕人有機會擁抱世界觀與專業教育後種下改變的樹苗。
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